Another way
this video confirms to Godwin’s theory is through the number of Intertextual references
that the artist uses. For example the whole theme of the video is based around
the comic book genre. This is done by the video showing text boxes at the top
or bottom of the screen in the same text as what would usually be seen in a
typical comic book. The video continues to conform to this convention as the
main artist is dressed as `Robin` from the comic book `Batman and Robin` which
continues the intertextual references to the comic book genre. Another way in
which the video conforms to these conventions is through the artist’s references’
to Elvis Presley. The video shows the artist dressed as Elvis Presley eating a sandwich
on the toilet which has been done to refer to the largely controversial scenario
in which the star died. This further conforms to the controversial stereotype
of the Hip/Hop genre.
The artist
further continues to conform to Andrew Godwin’s codes and conventions through
the act of voyeurism. At the beginning of the music video it shows a TV studio
before a programme has stared which then continues to show the camera zooming
in on the TV screen. The subject that the camera zooms into is the text `The
Eminem Show` which quickly changes to an image of the main artist. This has
been done to create a larger focus on the artist himself. This has been done to
make the artist more familiar with the audience which will also develop his
star image towards the greater masses.
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